Pixel Thread

I’ve just been having a Christmas drink with my sister and brother-in-law. They’re starting a bespoke furniture business, and I was talking to them about how they could be doing things online. They’ve commissioned a website, and they’re pretty confident they’ll be able to get customers through adwords.

I encouraged them to think about their natural search results positioning, because:

1. In the long term it’s more economical - it might take a bit of effort to achieve the natural results but over time this effort will pay off. You don’t have the continual pay out that you have for adwords campaigns
2. Managing adwords campaigns effectively is really time consuming
3. Natural Search pulls 250% more traffic than the paid search
4. Natural search visitors convert nearly 30% higher than paid search

More details on the comparison between natural and PPC in this blog post.