Pixel Thread

I’ve been working with Modern Glass Bristol (window films and glazing), looking at their online marketing and working out on the best way for them to increase their visibility on the web.

This was an interesting project for me - it was in an unfamiliar area, windows and glazing - which made it a challenge.

Modern Glass were interested in a localised campaign which made the project very focused.

I looked at their business and talked to them about areas they wanted to build on and areas that were the most profitable. I looked at their existing online and offline marketing and gave them a proposal that included:

• a new website, focusing on specific keywords
• a google adwords campaign
• targeting of natural search results

They were keen on all aspects of the proposal and I’ve been working on the campaign over the past few months. Their new website is simple, accessible, and usable. It’s optimised for search engine spiders (the software that search engines use to crawl the web indexing new sites) and people…

I also discovered a great way of hiding an email address from spammers while working on this project and so far it’s been very successful. Details in the next post.