BAFTA win for Aardman project

  • June 13, 2011

Huge congratulations to Dan Efergan and the team at Aardman for the recent BAFTA award for Wallace & Gromit’s World of Invention (WOI).

For the past couple of years there’s been lots of buzz around 360 / multi-platform programming, with programme makers and digital producers thinking about how to create productions that can exist on a variety of platforms and make best use of those platforms.

WOI took that bull by the horns by creating a digital experience that was integral the the production. The site hosts a huge amount of extra content designed to encourage people to get hands-on inventing, plus an addictive physics-based flash game.

Pixel Thread worked closely with the team at Aardman on the project – designing user journeys in relation to the multiplatform experience, prototyping site architecture using the BBC’s global experience language GVL3 and running usability tests on the game – so it’s great to see the project being recognised by the industry!

Here’s Aardman’s press release and here’s the finished World of Invention website.

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