Edenbee.com needed to engage an environmentally conscious community inside Facebook. They wanted to build an application that would allow users to create and share green goals.

Teaming up with top-notch clientside developer Robeam, we popped over to Dublin to run a workshop with the Edenbee team, where we tried to nail down who would use the app and get an idea of how it might be structured. Brainstorming was facilitated by the best fish stew in Dublin, lots of coffee and scribbling on walls…

After the workshop we went away and designed some draft personas and user journeys. A few rounds of amends later we were ready to create a full prototype of the application, on which we then ran a round of usability testing / user research.

Sample User Journey

Sample Wireframe of Goal page