A lot of the time, we – UX practitioners – talk about thinking big: how does your project fit in with the bigger picture, how big could this project be, what if – etc.

Well this is just a little post to stand up for thinking small! Attention to detail is a crucial part of defining an experience. Get the visuals pixel perfect, craft concise and useful micro-copy, structure your crumb trails perfectly and ensure javascript interactions are optimised and efficient and so on etc.

And the inspiration for writing this post? Mission critical stuff: I added a new favicon to this site : )